Privacy Policy

This privacy statement describes how MERRACHI (the "Website", "we", "us" or "our") collects, uses and discloses personal data when you visit the Website, use our services or make a purchase through bymerrachi.com (the "Website") or otherwise communicate with us (collectively, the "Services"). For the purposes of this privacy statement, "you" and "your" means the user of the Services, whether you are a customer, website visitor, or any other individual from whom we have collected (personal) data in accordance with this privacy statement.

Please read this privacy statement carefully. By using or accessing any of the Services, you agree to the processing of your personal data as described in this privacy statement. If you do not agree to this privacy statement, we ask that you do not use the Services. 

How do we process your personal data?

In order to provide the Services, we collect personal data from you. This can be done, as described below, for various purposes. The personal data we process varies depending on how you interact with us.

In addition to the purposes described below, we may use the information we collect about you to communicate with you, provide the Services, comply with legal obligations, enforce applicable terms and conditions, and to protect or defend the Services, our rights, and those of our users or third parties.

What Personal Information We Collect

The types of personal data we process about you depend on how you use our Website and interact with our Services. When we use the term "personal data," we mean information that identifies, relates to, describes you, or can otherwise be connected to you. The purposes below provide an overview of the categories and specific types of personal data that we process.

For what purpose do we process your personal data? 

Depending on the Services you want to use, it is necessary in some cases to process (part of) your personal data. We process your personal data, depending on the matter, for the following purposes:

• Delivery of Products and Services: We process your personal data to provide the Services, including processing payments, fulfilling orders, sending notifications related to your account, purchases, exchanges, and or returns or other transactions, creating, maintaining, and managing your account, shipping your order, facilitating exchanges and/or returns, and enabling product reviews.

• Customer service: We only process the personal data that is strictly necessary to handle or resolve your request or request and to improve our services. We do this so that we can respond quickly and effectively to your questions and requests and maintain our relationship with you. If you contact us by phone, the conversation may be recorded for training and quality purposes.

• Marketing and advertising: We may process your personal data for marketing purposes. By personalizing the Services we provide to you and providing recommendations based on your interactions with us through the account and an analysis of your usage profile that allows us to better tailor our Services to your preferences. We do this through the various channels (such as email and/or SMS). In addition, we may provide you with this information via push notifications if you have activated it on your device.

• Improving services: If you use the Services, we inform you that we will process your browsing data for analytical and statistical purposes. This means that we can understand how users interact with our Services and the actions we take on other websites and applications that help us improve our services. 

• Security and fraud prevention: We use your personal information to detect, investigate, or deter potential fraudulent, illegal, or harmful activity. If you decide to use our Services and create an account, you are responsible for keeping your account information secure. We strongly recommend that you do not share your username, password, or other credentials with others. If you believe someone has gained unauthorized access to your account, please contact us immediately so we can take action quickly. If we suspect that a transaction is fraudulent, illegal, or harmful, or detect abnormal behavior that indicates possible fraudulent use of our services, there may be consequences, such as blocking the transaction or deleting your account.  

What is the basis for processing your personal data?

When processing personal data, we strictly comply with the legal requirements. Below we explain the legal bases on which we process your data.

We ensure that your data is only processed if there is a legitimate basis for doing so. 

• Provision of products and services: The processing of your data is necessary for the execution of the agreementyou enter into with us. 

• Customer service: The processing of your data is necessary for customer service where We believe that there is alegitimate interest. The processing of your data is also beneficial for you, as it enables Us to adequately assist you and provide answers to your questions. Where your request concerns the exercise of your rights under the General Data Protection Regulation, we are legally permitted to process your data in order to comply with our legal obligations. 

• Marketing and Advertising: We may process your personal data for marketing purposes because you give us consent , for example, to personalize the Services we provide to you, provide recommendations based on your interactions with us through the account, and an analysis of your usage profile that allows us to better tailor our Services to your preferences. In addition, we may provide you with this information via push notifications if you have activated it on your device.

• Improving services: We may process your (personal) data because we have a legitimate interestin analyzing the usability of our Services and the user's customer satisfaction.

• Security and fraud prevention: We may also process your (personal) data in the context of security and fraud prevention. We do this because we believe we have a legitimate interest in carrying out the necessary checks to detect and prevent potential fraud or fraudulent use of our Services. 

Which categories of (personal) data do we process?

Information that you provide directly to us through our Services may include the following categories of information:

• Basic data such as your (first and last) name, address, contact details, language preference and the country from which you contact us

• Financial and transaction data: for example, your payment or card details, information about your purchases, orders, exchanges and returns, etc. 

• Account information, including your username, password, security questions.

• Information about your purchases, such as the items you view, add to your shopping cart or add to your wish list.

• Customer service information, including the information you choose to provide in communications with us, such as when you send a message through the Services.

Certain features of the Services may require you to provide specific information about yourself directly to us. You may choose not to share this information, but doing so may result in you not being able to use or access these features. An example of this could be that you as a user are unable to register or use our Services and benefits. 

What information do we process through third parties?

We offer functionalities that make it necessary to share personal data about you, as a user, with third parties who support us in providing the services we offer. This includes suppliers and/or service providers who collect information on our behalf, namely:

• Financial institutions, which collect payment information to process your payment and fulfill your orders.

• Service providers and partners of service providers in the field of logistics, transport and deliveries

• Service providers and partners of service providers who support our Website and Services, for example, IT management, customer service, payment processing, data analytics, cloud storage. 

• When you request us, designate us, or otherwise consent to the provision of certain information to third parties, for example, for shipping products or through your use of social media widgets or login integrations, with your consent.

• Business and Marketing Partners When you visit our website, open emails, or click on links in emails we send to you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information through online tracking technologies, such as pixels, web beacons, software development kits, third-party libraries, and cookies.

• In connection with a corporate transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of use, and to protect or defend the Services, our rights, and the rights of our users or others.

In the past 12 months, we have disclosed the following categories of personal data and sensitive personal data (marked with *) about users for the purposes set out above:

We do not use or provide sensitive personal data to draw conclusions about you.  In the past 12 months, we have "sold" and "shared" personal information (as those terms are defined in applicable law) for the purpose of advertising and marketing activities, as described below.